About Concepts

“Concepts is an infinite canvas drawing app that can be used for nearly any project.... The app... is used by artists, designers, and architects, but I've found that it's also a fantastic brainstorming tool.”
- John Voorhees, Club MacStories Issue 178

Download Concepts Logos and Brand Assets

Platform Support

Concepts for iOS is a powerful vector-based sketching tool with an infinite, whiteboard-like canvas for note takers, visual thinkers, architects, designers and illustrators. The app’s clean, customizable interface, flexible vector lines, and beautiful brushes in Copic colors encourage people to explore, create and share ideas on their iPad Pro, iPad and iPhone. Creators can sketch notes, plans and drawings in the moment, bridge their work across apps and workflows, and present and share with others wherever they go.

Download our Media Kit for iOS including photos, screenshots and iOS-specific stories.

Apple App Store Button

Concepts for Windows 10, Android & Chrome OS was released in late 2018 as an early version and is receiving updates regularly in order to reach platform parity among iOS, Android and Windows versions in the next year. Please support development of Concepts by subscribing, it makes a huge difference in how fast we get there. Thank you!

Download our Media Kit for Windows including photos, screenshots and Windows-specific stories.

Windows App Store Button

Download Media Kit for Android & Chrome OS including photos, screenshots, and Android & Chrome OS-specific stories.

Google Play Store Button

Why is Concepts unique?

@ConceptsApp is my exobrain on the iPad. I basically think in it. https://t.co/m9JMNQ178h
— Amit 🍄 (@gravicle) January 21, 2019

  • The infinite canvas allows endless idea exploration.
  • Everything in Concepts is based on vector paths, which means the biggest picture and the smallest details can be edited... a week or even two years later.
  • Every tool is customizable and within easy reach. You don’t have to leave the canvas or your workflow to find that ideal tool, color or layer.
  • Directly interact with your sketching using powerful editing tools like Nudge and Selection. Everything you sketch can be moved and changed with simple gestures.
  • Created from physical media, each pen, pencil, marker, pastel and paintbrush looks and flows like the real thing. At the same time, all brushes and strokes are editable on the canvas and with the brush editor.
  • Import plans, PDFs and images to scale and apply measurements using Concepts’ precision tools, shape guides and grids.
  • Redefine the size of your project at any time. Whether you’re drawing large or tiny, your vectors remain crystal clear.
  • Great project management tools help you stay organized. Create, sort and move drawings among projects and sections in the Gallery. Back up single or multiple files via drag+drop to Files, iCloud, Dropbox etc.
  • Concepts is friendly with other apps. Export to JPG, PNG, SVG, DXF, PSD and PDF and continue your work with various laser CNC software, CAD and Creative Cloud.

Purchase or Subscribe?

We believe you should have the choice. Sketch for free, unlock powerful vector editability with a one-time purchase, or Subscribe to support our team and create with every brush, object and feature in Concepts. We want you to know that every purchase flows back into the app to help build your ultimate creative tool. Thank you!

About TopHatch

We are a small team exploding with energy to design the best creative tools for people trying to get things done. Specializing in vector-based math, intuitive interfaces and cutting-edge tech, our first app Concepts redefines visual thinking and design for touch on mobile devices. Based in the creative epicenters of Silicon Valley and Finland, we have team members in seven countries and are part of the 500 Startups family.

Recent Stories

“There are tons of big creative ideas to be found in the drawing app Concepts. The biggest one of all is that everything you draw, sketch, scribble, or create exists on a single canvas - one that can expand (or shrink) to be whatever size you need.”
Apple Editorial Team - App of the Day: Concepts

Illumination director Yarrow Cheney (The Grinch, Secret Life of Pets, Despicable Me) uses Concepts for 80% of his creative concept work. Discover how and why he uses the iPad Pro to create feature film art in his engaging podcast with AppStories. For more on his character-driven creative process, check out our interview with Yarrow Cheney on creating The Grinch in Concepts.
AppStories - Interview: Directing Animated Feature Films Using an iPad Pro with Yarrow Cheney

“... The primary value of an app like Concepts lies in helping users record and refine their ideas. Whether your ideas result in something like Cheney’s whimsical concept art for The Grinch or my messy soup of notes, screenshots, and highlighting, the core utility of Concepts, which is right there in its name, is the way it facilitates the exploration of ideas. That's an important distinction that makes Concepts an appropriate choice for iPad users regardless of whether you're an artist.”
John Voorhees, MacStories - Concepts for iPad: An Adaptable Infinite Canvas to Suit Anyone’s Needs

“Concepts has fundamentally changed my workflow. Now both the initial sketches and the more polished products live side-by-side in the same documents, and I can go back and forth from freehand to highly technical drawings without even switching to a new document.”
Craig Burns, Architect - Archisnapper - Best Apps for Architects: Our Selection for 2019

“Time to get to know Concepts, the powerful professional tool for sketching out your ideas in a focused, precise way. Set up your workspace to suit either right-handed or left-handed preferences and tailor your tool wheel to make it quick and easy to jump into your creative flow. Sketch using pencil, liquid pen, CAD-like wires, marker, live-blend watercolours and more, and add colours using the custom colour sets.”
Apple Editorial Team - Apps for Creators

“Concepts is an advanced vector-based sketching and design app. Every stroke remains editable, and similar flexibility is evident elsewhere, with varied grids (dot; lined; isometric), definable gestures, and an adjustable interface.”
Craig Grannell, TechRadar - The Best iPad Apps of 2019

“The Concepts App is an interesting program aimed at professional designers that work on Apple, Windows, and Google devices. It uses vector drawings to store ideas; it is very much like a pocket notebook that has gone entirely digital. From brainstorm to “exploring happy accidents,” as the company puts it, to rendering captivating color illustrations and sharing them with the built-in presentation mode, Concepts has your creative brain covered.”
Amrish Mudgal, Pixpa - The 37 Best Drawing Apps and Art Apps

Downloadable Assets

Download the Media Kit (via Google Drive)