Über Concepts

Learn more about what makes Concepts special.

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Concepts is an infinite canvas drawing app that can be used for nearly any project... The app... is used by artists, designers, and architects, but I've found that it's also a fantastic brainstorming tool.

John Voorhees, Club MacStories Issue 178

Why is Concepts unique?

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@ConceptsApp is my exobrain on the iPad. I basically think in it. https://t.co/m9JMNQ178h

Amit 🍄(@gravicle)

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Purchase or Subscribe?

We believe you should have the choice. Sketch for free, unlock powerful vector editability with a one-time purchase, or Subscribe to support our team and create with every brush, object and feature in Concepts. We want you to know that every purchase flows back into the app to help build your ultimate creative tool.

Learn more about our view on subscriptions.

Platform Support

Concepts for iOS is a powerful vector-based sketching tool with an infinite, whiteboard-like canvas for note takers, visual thinkers, architects, designers and illustrators. The app’s clean, customizable interface, flexible vector lines, and beautiful brushes in Copic colors encourage people to explore, create and share ideas on their iPad Pro, iPad and iPhone. Creators can sketch notes, plans and drawings in the moment, bridge their work across apps and workflows, and present and share with others wherever they go.

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Concepts for Windows and Android / Chrome OS was released in late 2018 as an early version and is receiving updates regularly in order to reach platform parity among iOS, Android and Windows versions in the next year. Please support development of Concepts by subscribing, it makes a huge difference in how fast we get there. Thank you!

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About TopHatch

We are a small team exploding with energy to design the best creative tools for people trying to get things done. Specializing in vector-based math, intuitive interfaces and cutting-edge tech, our first app Concepts redefines visual thinking and design for touch on mobile devices. Based in the creative epicenters of Silicon Valley and Finland, we have team members in seven countries and are part of the 500 Startups family.

Download the Media Kit (~98MB)

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There are tons of big creative ideas to be found in the drawing app Concepts. The biggest one of all is that everything you draw, sketch, scribble, or create exists on a single canvas - one that can expand (or shrink) to be whatever size you need.

Apple Editorial Team

App of the Day: Concepts >
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Illumination director Yarrow Cheney (The Grinch, Secret Life of Pets, Despicable Me) uses Concepts for 80% of his creative concept work. Discover how and why he uses the iPad Pro to create feature film art in his engaging podcast with AppStories. For more on his character-driven creative process, check out our interview with Yarrow Cheney on creating The Grinch in Concepts.

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The primary value of an app like Concepts lies in helping users record and refine their ideas. Whether your ideas result in something like Cheney’s whimsical concept art for The Grinch or my messy soup of notes, screenshots, and highlighting, the core utility of Concepts, which is right there in its name, is the way it facilitates the exploration of ideas. That's an important distinction that makes Concepts an appropriate choice for iPad users regardless of whether you're an artist.

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Concepts has fundamentally changed my workflow. Now both the initial sketches and the more polished products live side-by-side in the same documents, and I can go back and forth from freehand to highly technical drawings without even switching to a new document.

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Time to get to know Concepts, the powerful professional tool for sketching out your ideas in a focused, precise way. Set up your workspace to suit either right-handed or left-handed preferences and tailor your tool wheel to make it quick and easy to jump into your creative flow. Sketch using pencil, liquid pen, CAD-like wires, marker, live-blend watercolours and more, and add colours using the custom colour sets.

Apple Editorial Team

Apps for Creators >
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Concepts is an advanced vector-based sketching and design app. Every stroke remains editable, and similar flexibility is evident elsewhere, with varied grids (dot; lined; isometric), definable gestures, and an adjustable interface.

Craig Grannell, TechRadar

The Best iPad Apps of 2019 >
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The Concepts App is an interesting program aimed at professional designers that work on Apple, Windows, and Google devices. It uses vector drawings to store ideas; it is very much like a pocket notebook that has gone entirely digital. From brainstorm to “exploring happy accidents,” as the company puts it, to rendering captivating color illustrations and sharing them with the built-in presentation mode, Concepts has your creative brain covered.

Downloadable Assets

Download the Media Kit